Media Relations
University of South Florida
Polytechnic
3433 Winter Lake Road
Lakeland, FL 33803
(863) 667-7077
Fax (863) 667-7097
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Writer:
Brenna
Smith
(863)
667-7010
Contact:
Samantha
Lane
(863)
667-7017
LAKELAND,
FL (April 2, 2003) - Passengers
along Polk county’s major thoroughfares may have noticed some new
produce alongside the road lately. The produce in question may be found
on the billboards featuring USF Lakeland’s new “Stand Out” campaign
featuring normally colored produce, such as eggs, tomatoes, peanuts and
strawberries, with one blue piece of produce standing out among the others.
The campaign urges prospective students to “Stand Out” from
the crowd with a degree from USF Lakeland.
The campaign is the brainchild of Mark Potter, sub-contractor for Lakeland
Outdoor Advertising. The “Stand Out” campaign recently received
high accolades from the Imperial Polk Advertising Federation in the form
of a Silver Addy. As stated in literature distributed as part of the
Addy Awards, the “competition is a creative excellence competition
designed to recognize the very best advertising in the Polk County area.
It is the first stage in a three-tiered national competition conducted
annually by the American Advertising Federation. The Addy Awards are
the industry’s largest and most representative competition for
creative excellence.”
"
We are proud of the campaign and honored that it received
this award. Mark did an exceptional job in the production of our campaign.
He truly
enveloped our advertising vision for our campus,” stated Whitney
Gaston, Director of University
Relations for USF Lakeland.
For more information on the “Stand Out” campaign for USF
Lakeland contact at (863) 667-7017.
The University of South Florida is ranked one of the top 100 Universities in the nation. As a Doctoral/Research extensive institution, the highest educational ranking available, USF Lakeland is dedicated to serving the citizens of Polk, Highlands, Hardee and eastern Hillsborough counties, in a regional setting. Established in 1988, the Lakeland campus is a distinctive locally available University with premier research and instructional status, providing a variety of complete undergraduate and graduate degrees, web-based courses, certificate programs and program partnerships with the Tampa campus.
For more information contact USF Lakeland at (863) 667-7000 or visit us on the
web at www.lakeland.usf.edu
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